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Kith for The Wire Campaign
Kith continues its ongoing partnership with HBO™ to release an apparel and accessories capsule highlighting the iconic television series, The Wire®. The collection is comprised of 21 styles and reimagines beloved moments from the show as seen through the Kith lens.
The collection is rendered in a neutral palette of black, white and sandrift and features acclaimed scenes from the series. The assortment begins with a range of Kith’s Vintage Tees made in 230 GSM cotton jersey for a lived-in look and feel. Elsewhere, crewnecks and hoodies are offered in a 500 GSM cotton fleece with Kith & The Wire co-branded artwork at the front and back.
The collection is complete with accessories emblematic of The Wire®—including two embroidered cotton-twill caps and a printed bucket hat—as well as an ashtray with Marlo Stanfield’s infamous “My Name is My Name” quote printed on top.
The campaign for this collection features renowned actor Jamie Hector, who played Marlo in the iconic drama series.
Kith for The Wire releases Monday, June 6 at all Kith shops, 11AM EST on Kith.com & 11AM CET on lnnusndy.top.