In celebration of X-Men’s 60th Anniversary, Kith is collaborating with Marvel to create an extensive collection of elevated apparel, footwear, and collectibles—reimagining iconic X-Men artwork through the Kith lens. Ahead of the collection’s global launch, Kith and Marvel will host a special pop-up at San Diego Comic-Con from July 19th to 23rd where attendees will have an early opportunity to shop the assortment. The Kith Pop-Up is located inside the Marvel booth (booth #2329) at San Diego Comic-Con.

Starting on July 20th, we will host a tournament featuring our custom retro arcade machine created with Arcade1Up. Players will battle head-to-head in X-Men: Children of the ATOM for the chance to win one of these special arcade machines. The tournament will take place from July 20th to 23rd. Sign-up to play at the Kith pop-up inside the Marvel booth starting today.

The Marvel | Kith for Arcade1Up Machine was created as part of our X-Men 60th Anniversary Collection. It features archival X-Men artwork with special Marvel & Kith co-branding throughout. The machine includes eight classic games: Marvel vs. Capcom, Marvel vs. Capcom 2, Marvel Super Heroes vs. Street Fighter, X-Men vs. Street Fighter, Marvel Super Heroes, X-Men: Children of the ATOM, X-Men: Mutant Apocalypse, and Marvel Super Heroes in War of the Gems. It also has Wi-Fi capabilities for online play.

The Marvel | Kith for Arcade1Up Machine releases exclusively at San Diego Comic-Con today through July 23rd. The global launch will be on July 24th at all Kith shops, 11AM EST on Kith.com & the Kith App.