Ronnie Fieg partners with New Balance on a collection that commemorates the 40th anniversary of the 990 silhouette and the 10th anniversary of Kith. This collection is comprised of four generations of the 990, including the 990V1, 990V2, 990V3 and 990V4. Fieg reinterprets four of his favorite colorways from his previous New Balance collaborations to highlight Kith’s long history working with the iconic footwear brand.

This collection marks the first time in New Balance’s history that they have collaborated on full family sizing. The colorways of each model have been applied to adult, pre-school, toddler, and crib sizes. While the adult styles are offered in the four generations of the 990 series, the pre-school, toddler, and crib sizes are all executed on the 990V4 silhouette.

The first of the collection is the United Arrows colorway which makes a comeback with a modern context. With added iterations of the original sneaker of the same model, the 990V4 in United Arrows adds pony hair elements and extended black accents. Napa-like pigskin suede is also used throughout the sneaker that exudes next-level quality. 

The campaign for this shoe features Ronnie Fieg and his family, located in his office in Brooklyn, NY.  The release date mark’s the designer’s milestone 40^th birthday.