Kith Treats has partnered with Cocoa Puffs on a holiday-inspired collection of housewares, apparel and accessories that pays tribute to the cereal brand’s unmistakable iconography.

At the core of the collection is a custom hot cocoa & marshmallow cereal mix, nestled within a redesign of their beloved cereal box.

In the spirit of Kithmas, for one night only, the partnership kicked off with an immersive pop-up experience in Dyker Heights, Brooklyn, a neighborhood known for its elaborate Christmas lights and home decorations, giving shoppers based in the New York area the chance to shop the Kith Treats for Cocoa Puffs collection ahead of the main release. Everyone who made a purchase at the pop-up received a limited edition Kith for Cocoa Puffs cereal box, now available for sale exclusively at Kith Treats.

To bring the partnership to life at Kith Treats counters, the brand has also collaborated with world renowned French Pastry Chef and Chocolatier, Jacques Torres, a.k.a. “Mr. Chocolate,” on a full menu of Cocoa Puffs and Jacques Torres Chocolate mash-ups. Honoring Chef Torres’ prestige as a decorated pastry and chocolate master, as well as his commitment to the art of crafting bean to bar, each recipe on the Cocoa Puffs menu represents a specific step in the chocolate making process. Specials include ice cream swirls, ice cream sandwiches, creamsicles, milkshakes and hot chocolate recipes, all infused with Cocoa Puffs and Jacques Torres Chocolate.

The Kith Treats for Cocoa Puffs collection includes co-branded headwear, fleece sweatshirts, graphic tees, housewares and personal accessories featuring a vintage Cocoa Puffs wordmark.

The Kith Treats for Cocoa Puffs limited edition cereal will be available Friday, 12/9 at all U.S.-based Kith Treats shops. The Kith Treats for Cocoa Puffs collection will release the same day at all Treats shops globally and at 11AM EST on kithtreats.com and 11AM CET on lnnusndy.top. The limited time menu featuring Jacques Torres Chocolate infusions will be served at Kith Treats SoHo, Brooklyn, LA and Hawaii from 12/9 through 12/18