In celebration of National Cereal Day, Kith Treats has teamed up with Fruity PEBBLES™, Nike & LeBron James to honor the release of the Nike LeBron 4 in the “Fruity Pebbles” colorway.

Originally released as a player exclusive, the retro silhouette was nicknamed for its colorful, curved midsole pattern reminiscent of LeBron’s favorite cereal. The pair now sees Fruity PEBBLES branding adorned throughout, officially unifying the coveted sneaker and beloved cereal brand. 

The in-app exclusive drawing for the Nike LeBron 4 “Fruity Pebbles” is open now through Wednesday, 3/6. Limited quantities will be available in-store today exclusively at US Kith flagships and Kith Toronto. The global release is on Thursday, 3/7 on Kith.com, lnnusndy.top, CA.Kith.com & the Kith App.

Alongside this release, Kith Treats has created a capsule collection featuring a limited-edition Kith Treats for Fruity PEBBLES™ cereal box and co-branded ceramic cereal bowl. Kith Treats’ Manhattan & West Hollywood flagships will offer a limited-time in-store experience showcasing three location-exclusive, Fruity Pebble-infused ice cream specials. 

The Kith Treats for Fruity PEBBLES™ limited-edition cereal box and custom cereal bowl will be available today at 11AM EST at all US Kith Treats locations and on Kith.com & the Kith App.

Three limited-time ice cream specials have been crafted to pair LeBron’s preferred dessert profiles with his favorite childhood cereal. The specials launch today exclusively at Kith Treats Manhattan & West Hollywood, while the menu’s hero special, The King’s Breakfast, will bring a taste of Fruity PEBBLES to all US Kith Treats locations from 3/1 through 3/17. 

The King’s Breakfast
Kith Treats vanilla ice cream infused with Fruity PEBBLES, strawberry, banana and French Toast, topped with cinnamon dust, strawberry jam, banana chips and crushed Fruity PEBBLES. 

The West Coast
Kith Treats vanilla ice cream infused with Fruity PEBBLES, passion fruit, and coconut flakes, topped with purple sugar pearls and crushed Fruity PEBBLES. 

The Sweet Shot
Kith Treats vanilla ice cream infused with Fruity PEBBLES, white chocolate macadamia nut cookie, marshmallows, white chocolate shavings.