South2 West—its namesake derived from the address of its Sapporo flagship store—was founded in 2003 in the Hokkaido prefecture of Northern Japan. Drawing inspiration from fishing themes (especially the Japanese method of “Tenkara” fly fishing) and the nature of Hokkaido, the brand balances  the duality of function and fashion through authentic ideas and technical execution. Untethered by its common customs, the brand’s boundless creations and distinctive angle have received worldwide praise and support. South2 West8’s readily accessible items include made-in-England waxed cotton jackets, vibrantly patterned shirts and jackets utilizing proprietary woven fabrics sourced in India, and made-in-USA nylon-canvas backpacks.